Are you paranoid about how much Facebook and Google know about you? To find out if you should be, and to find out what your credit cards know about you, I highly recommend Terry O’Reilly’s podcast on Hyper-Targeting – http://podcast.cbc.ca/mp3/podcasts/undertheinfluence_20120428_91870.mp3
With his typical entertaining presentation and deep research, O’Reilly describes how today’s advertisers know what we want and might buy – in immediate and great detail.
I first heard this podcast riding into the city from the suburbs, listening to CBC radio. Being a fan of Terry O’Reilly’s The Age of Persuasion, (having learned so much about advertising and language from it), I was delighted to recognize his voice. But it wasn’t an Age of Persuasion show, but one new to me called Under The Influence.
I thought I was knowledgeable about just how much of our privacy is gone, but I had no idea!
Again, for your listening pleasure and learning, I recommend http://podcast.cbc.ca/mp3/podcasts/undertheinfluence_20120428_91870.mp3 (You can skip the first minute to get right into the content ;-> )