PR and Social Media

Antonia Zerbisias, one of the most perceptive of columnists, has an article in the Toronto Star describing the impact of social media, especially Twitter and Facebook, on even small business’s Public Relations. She quotes Jackson Wightman, “a social media-savvy PR consultant”: “Twitter has changed the nature of PR and it’s changed the skill set for the PR professional to succeed”.

Her entire article can be found here – http://www.thestar.com/news/insight/article/930405–the-customer-is-always-writing

Her Twitter name is @AntoniaZ

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