I’ve just finished reading a very exciting book about social media. I loved it because it –
- covered social media from the basics of what it is and how it’s affecting us
- described the most well-known examples of social media applications
- gave examples of the power and reach of social media
- revealed how virality happens
- warned against the inherent dangers in social media
- clarified how social media makes money
- analyzed the impact of customers using social media on brands
- spelled out the current state of social media marketing and business
- called for using social media for Social Good, and
- pointed out where social media is trending in the near (and distant) future.
I also loved it because, as an e-book, it was filled with links that allowed me to literally see (and sometimes hear) what the author, Esteban Contreras, was writing about. It is, I think, an important book, and anyone interested in social media (or connective media, as some academics are calling it) should read it. I’ll go further, anyone in marketing and business, especially in the upper realms, needs to read Social State because it’s a map to where we are and where our culture is going, and social media is inevitably a central part of that.
I have one serious complaint. The text was sloppy; a proof-reader was desperately needed. To see what I found notable, and some examples of the need for proof-reading, you can see my highlights from my Evernote Notebook – https://www.evernote.com/shard/s1/sh/c5deb187-3a0a-4c35-85db-d8fa1b6edd25/1be4ae38739491176950e52caf84af0b